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April 13, 2017

This pisses me off and it should you too. Recently, I was looking at the web traffic analytics of a dealership. He had several thousand hits coming from this one digital agency's efforts. Good right? No.

The problem came when you look at how long the visitors were stayi...

April 13, 2017


 

Lionel Richie crooned his way to success looking for, well, someone in his famous song 'Hello.'  Just like his song, you message is looking for customers, however is your message getting lost in the message?

Every so often I meet a dealer or general manager that...

April 13, 2017

Have you ever seen a fly that gets trapped inside of your house that is trying to escape to the outside world? It keeps flying and smacking into the window over and over again with the same results until it dies. Many dealerships are a lot like this fly with their mark...

December 21, 2016

 If you've ever suffered from writer's block, you know how difficult it can be to get an idea to move you forward.  Dealerships are no different and experience the same thing with their marketing, suffering from a lack of ideas and originality with their advertisi...

November 1, 2016

If you’ve ever tried mail for your dealership before, you know that it can be incredible, moving a ton of cars or it can deliver less than satisfactory results. So why did one mailer work great, when another failed miserably? For any marketing you do to work at your de...

March 9, 2016

Your dealership is your baby. You’ve put your own blood, sweat and tears into it to make sure that it’s perfect for when your customers arrive. Something is happening that is sabotaging these results that you may not know about… employee sabotage. We like to think that...

January 7, 2016

 How important is marketing at your dealership?  It is the defining element between success and failure.